Chrissi-Joy

From first idea to launch: online course, premium coaching & 200+ Reels

Client: Chrissi-Joy
Industry: Life & Health Coach, Podcaster, Speaker
Services: Social media content & ReelsBrand designLanding pagesCopywriting & email marketingLaunch strategyBooth concept Greator Festival

Who is Chrissi-Joy?

Chrissi-Joy is a life & health coach, podcaster, and speaker. Her greatest passion is helping women live happier, healthier, and more fulfilled lives – and she has already done exactly that for more than 1,000 women. With her group program “THE NEW ME,” she helps women transform their lives holistically through her Body, Mind & Soul method, covering vision, mindset, manifestation, nutrition, movement, spirituality, and self-confidence. It quickly became clear that Chrissi and I share much more than the topics we care about: our hometown of Cologne, a love of travel, and so much more. We’ve now been working closely together for more than 1.5 years, and I get to support her across every area behind her brand.

Brand design

Online course “Confidence Secrets” – brand design & workbook

In less than a month of intensive co-creation, the new online course “Confidence Secrets” went from first idea to full launch.

This included the complete brand design, the design and technical build of the landing page, copywriting for the website, emails, and social media, as well as the development of an accompanying workbook.

To go with it, we created the free masterclass “Confidence & Charisma Code,” including a landing page, webinar presentation, and organic marketing strategy.

Websites

“Confidence Secrets” – landing page & masterclass

Brand design

Premium coaching “Next Level You” – brand design

Through close collaboration, a first idea grew into the premium 1:1 coaching program “Next Level You” – from rough vision to successful launch.

Together, we developed the offer structure, naming, and messaging. I then created a cohesive brand design and designed and built the landing page for the program. This was complemented by matching social media content – Reels, carousels, and sales stories – that accompanied the launch. On top of that, we implemented email marketing and an organic launch strategy to launch the new offer successfully.